Bootstrapping is the process by which a business depends on its internal resources that are in the form of personal savings, income generation, or tight cost control instead of raising money from investors or lenders. This is the strategy that entrepreneurs opt for to achieve complete control over their ventures.Bootstrapping is the process by which a business depends on its internal resources that are in the form of personal savings, income generation, or tight cost control instead of raising money from investors or lenders. This is the strategy that entrepreneurs opt for to achieve complete control over their ventures.