Equity financing sells shares in the company to investors, which can be through angel investors and venture capitalists or even crowdsourcing. This gives investors a stake in the company and the potential to make decisions. Equity financing is a right option if you wish to balance the benefits that result from external funding and expertise by losing some control and profit sharing.Equity financing sells shares in the company to investors, which can be through angel investors and venture capitalists or even crowdsourcing. This gives investors a stake in the company and the potential to make decisions. Equity financing is a right option if you wish to balance the benefits that result from external funding and expertise by losing some control and profit sharing.